Tarn Goods
2026Hardgoods · Identity, Web & Retail
An alpine goods brand, named after the lakes you only reach on foot.
View project →BUILT,USED ANDBRANDED.BUILT,USED ANDBRANDED.
A design studio for the outdoors.
Working with gear companies, apparel labels, guide services, and the people who make them. Branding, identity, and digital — that’s the whole offer.
Tarn Goods
2026
Saltwater Society
2026
— ABOUT THE STUDIO
A studio for one industry. On purpose.A studio for one industry. On purpose.
Northbound was founded in 2019 by Maren Hollis, after a decade designing gear and apparel for outdoor brands. The studio works with one kind of client — outdoor companies — because depth beats breadth when you actually know a category.
Branding, identity, and digital. Project-based engagements. Selective by design.
SELECT CLIENTS · 2019 — PRESENT
— AWARDS & RECOGNITIONS
Selected work, recognized.Selected work, recognized.
| Year | Award |
|---|---|
| 2025 | Communication Arts — Typography Annual |
| 2025 | Brand New — Noted (Cordilline) |
| 2024 | Type Directors Club — Certificate of Typographic Excellence |
| 2024 | AIGA 50/50 Books — Honorable Mention |
| 2023 | Communication Arts — Design Annual |
| 2023 | The Webby Awards — Nominee, Outdoor & Adventure |
| 2022 | Brand New — Noted (Field Provisions) |
| 2021 | Print Magazine — Regional Design Annual |
— FROM THE JOURNAL
Notes from the studio.Notes from the studio.
Read the journal →
